Is seo image optimization still necessary to drive traffic to website?

Website and Blogger image optimization is still important for your site traffic

Let's face it, there is much important forms of optimization, search engine optimization for images. The youngest of the biggest SEO content marketing tactics, long form posts, the rank of the author and others have captured the imagination of marketers and business owners. While link building is still considered an effective, though often time strategy.

Website and Blogger image optimization is still important for your site traffic

Beside all this, it is easy to forget the image optimization. But it is a big mistake. Image Views are important but sometimes overlooked. Image page views exceeded in 2010 Google to billion page views per day.

The optimization of the image is pretty easy to do, provided you follow the right steps. Here's how you can make it work for your business.

What is image optimization?

Optimization of image, code of pictures especially to bring in the maximum amount of traffic called SEO optimization of image. Search engines provide images search separately, which is a good way to get people to your site. But robots, Google and Bing can also use tags on images that follow regular searches, so you should use to use a lot of photos with descriptive text on all blog posts.

There are three main best practices to optimize your images. Let us consider each of them in detail, but as a reference, they are:

  1. Choose a correct file name (image name)
  2. The use of alternative text
  3. Reduce the file size

You should look for three things for images to increase traffic to your blog. Now let's walk through the steps to ensure that you get the picture.

Find the best file (image) name

One could think of the file name as a single descriptor is used to describe a file. But search engines consider more. The file names of the images help the corresponding tracks in a search. Therefore, the worst thing you can do if you upload a picture on your site is to keep assigned as the file name, the random numbers or letters in the photo on the phone (ie KM20413_003). What tells the search engine that there is nothing in the picture.

Instead, what keywords you think specifically for the page and one of them use for the name of the image file. For example, if you sell a product, to kill mosquitoes, the file name should be "bug zapper". Before deciding on the name, you can search for the keyword you are looking specifically to see what images are and what their file names are.

More details in the file name, the better, as it would appear in the most targeted search. But not to overwhelm a photo with five keywords. A keyword is sufficiently detailed.

Use Alt text correctly for images

Each image, should contain the alternate text (ALT text) attribute. This is regardless of the file name, and displays substantially as the image. This is the text that appears on the screen when an image is not loaded properly.

Most content management systems have a place to add alternative text. When all is said and done, the HTML version look like this: "[Your alt text here]" alt =. This is where you catch the eyes of Google. The search engine does not recognize what a picture looks, when you tell him. So if you have a photo of a red bird that appears when someone want to go to "red bird", you probably want the alt text alt = "Red Bird".

Reduce the file size

The site loading time remains a major concern in the Internet. As websites have become faster, made ​​the attention span of web users at the same time shorter. Three seconds is the maximum you willing to wait for something to load. Moreover, the loading time of the page is one of the factors the Google account in their algorithm. Do not make your pictures a part of the problem .
You need to compress the size of the image before you add, to keep you on your side, the time of low load and optimize the image. While there is no limit to strive to keep common sense in mind- not your page to be filled with many photos of 1MB or the load is a slow. Edit the image with image editing software to reduce the size. Your images will be loaded faster and sharper. Some photo-editing tool, which can be considered:

  • PicMonkey
  • Pixlr
  • Adobe Photoshop
  • JPEGmini
  • override

Take care of the three important tips for SEO optimizing images. This should start to bring in more traffic. But if you really want to enjoy the benefits of site image optimization, it is better to take more action.

It can be:
Write a subtitle captions are another good place for traffic by using intelligent descriptive keywords.
Play with file types: As mentioned earlier, GIF , JPG and PNG are the best file types to use in your site. If you find that you can set a different kind of image that can affect your traffic .

Even with all the other new SEO tactics gaining ground every day , optimizing the image is still a very smart way to increase the traffic to your site. Let's not just forget blog image optimization because other techniques have gained importance.
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